About ORBA – Orchard Road

The interests and welfare of businesses along Orchard Road is key to what we do at Orchard Road Business Association (ORBA).

The organisation is split into a five-member office that manages daily operations and an executive committee comprising various stakeholders working pro-bono to set its direction and uphold the interests of ORBA members.

Since 1998, ORBA seeks to enhance and improve the business environment on what is now one of the world’s most acclaimed shopping, dining and entertainment precincts. Businesses along Orchard Road are promoted and facilitated on a timely basis, through events, business development, promotion and marketing.

Membership in ORBA is open to Orchard Road stakeholders, as well as non-stakeholders who have an affiliation to lifestyle businesses along Orchard Road. There are currently 121 members (as at time of print) in the Association, including the owners and managers of shopping malls, departmental stores, leading retailers, hotels and restaurants.

ORBA operates under the auspices of Singapore Tourism Board with its administration entrusted to an Executive Committee comprising some
 of Orchard Road’s key stakeholders.

ORBA initiates change with the aim to continually excite people and keep them coming back to the great street we believe Orchard Road to be.

ORBA also acts as the Place Manager of Orchard Road, assisting in its development, activities and other public issues. The Association represents members and through close collaboration with different stakeholders and authorities, addresses and resolves issues that affect the precinct.

The Association aims to:

  • Study and improve the business environment of Orchard Road, through the creation of activities, business development, promotion and marketing.
  • Facilitate new business collaborations and/or alliances between both stakeholders and non-stakeholders.
  • Assist with Orchard Road’s development, activities, and other public issues.
  • Promote the welfare of businesses on Orchard Road.
  • Represent members and deal with matters concerning the Association.

Click here to download our Membership Kit.



What is it

Place Management is an approach for getting all stakeholders within an area / precinct to work together to enhance the way people in the area work, live, stay, shop, play and dine. Hence, we want to enhance this collaborative effort dedicated to making sure that Orchard Road:

  • Is attractive & well-kept;
  • Is marketed effectively to the outside world;
  • Is providing something more than shopping to attract visitors; and
  • Continues to be a top destination for tourists and locals alike.


About the Orchard Road Envisioning Project

The Orchard Road Envisioning Project takes place from October – December 2015. The project seeks to develop a long term vision and bold ideas to reinvent the Orchard Road precinct into one of the top lifestyle destinations in the world that continues to stay relevant and competitive in its offerings to both locals and visitors. 

The project has been structured to include participation by Orchard Road’s key stakeholders. Business owners and stakeholders living and working within the precinct are strongly encouraged to participate.

This initiative is in yours, and your businesses’ interests, as its success depends on the effective management and promotion of Orchard Road.

Get Involved

We’re interested in understanding challenges and sentiments that you face as a stakeholder on Orchard Road so that we can better address them. We have A Great Street. Help us to make it better.

Click here to find out more about ORBA and what we do, and if you’d like, download our membership kit and send your application to info@orchardroad.org!

Orchard Road Business Association (ORBA) was formed in 1998 under the auspices of the Singapore Tourism Board (STB). Since inception, ORBA has dedicated itself to enhancing the street’s position as one of the world’s premier shopping and lifestyle destinations. The Association has been working relentlessly to bring together stakeholders, non-stakeholders, government agencies, and various groups to share a common goal of building and maintaining Orchard Road’s position as A Great Street.

How to Join

Membership is open to all who own, operate and have any affiliation to any business along Orchard Road. Simply log onto our website to download a membership form, fill it up and then fax it to us. ORBA offers two different categories of membership:

  1. Stakeholders Developers, building owners, retailers, food & beverage operators, entertainment establishment operators, and non-profit organisations that own or have a place of business along Orchard Road.

  2. Associate (no voting rights) Any person, business or firm that neither owns nor has a place of business along Orchard Road. All membership applications are subject to the approval of the Executive Committee. 

To find out more about how to join, the benefits of being a member and about ORBA, please download our Membership Kit.

download membership kit

Endorsement of Private Lamp Post Banners

Please read the following extract of URA’s guidelines and complete the form below.

  1. Temporary signs are permitted on lamp posts located within the development boundary. However, these signs can only be used for the promotion of development and tenant related events and activities only (e.g. the launch of tenant’s new collection or product, end of season sale, new outlet opening, etc). Third-party commercial advertisements are strictly not allowed.
  2. Design Specifications
    • All signs shall be designed, constructed, finished and maintained to a high standard.
    • The scale, proportion and form of the signs are to be approprately sized. No banner sign is to have an area greater than 2sqm.
    • Each lamp post can carry one set of banners, which can either be single or double-sided.
    • The following information is to be clearly indicated on the banner sign:
      1. The name of the event / activity;
      2. The date / duration of the event; and
      3. The venue of the event, name and unit no. of the tenant on name of the development.
  3. The maximum display period for each temporary sign is two calendar months. There is to be a minimum period of two weeks before the display of a replacement sign at the same location.
Display Period
2 months max
Name of Advertiser
Company Name
Location of Lamp Posts
Billing Address
Contact Person
Mobile No.
Email Address

Required Supporting Documents (zipped)

Upload a SINGLE zipped file of all required documents and visuals. Maximum 2MB (2048kb).

Please include the following documents in the zipped file:

  • Supporting Letter from Landlord that shows that the Applicant is a tenant of the Building they are advertising in;
  • Artwork of lamp post banner that is endorsed by the Applicant and Landlord;
  • Display sequence of lamp post banners; and
  • BCA application form.
Endorsement Fee

Non-member (S$267.50 inclusive of GST)

Member (S$160.50 inclusive of GST)

Check if you are an ORBA member

Payment Method


Cheque should be crossed and made payable to “Orchard Road Business Association”. Please present the cheque payment at ORBA’s office in exchange for the Letter of Endorsement.

Credit Card

Credit Card payment is only available at ORBA’s office.


Please note that the endorsement process will take at least 3 working days. If you need help or clarifications, please contact the following:

Ms Juliana Fan
Contact No.:
6733 1700
Email Address:
Mondays – Fridays, 10am – 12pm OR 3pm – 5pm (excluding Public Holidays)
Office Address:
91 Tanglin Road, #03-01 Tanglin Place, Singapore 247918
Job Openings

Do you wish to work in the heart of Singapore’s most exciting shopping district?

ORBA aims to place the right people in the right business to achieve desired results.

This a job portal specially created to assist ORBA members in filling the vacancies within their businesses. This password-enabled page allows Orchard Road employers to post career opportunities right here:

Get in touch with Orchard Road Business Association

We'd love to hear from you, whether it's about our services, partnership opportunities, update listing or just to say hello... Drop us a note in the enquiry form below and we will be in touch within 5 working days.

Company Name
Email Address*
Job Title
For Updating of Listings, Promotions & Jobs

Non-ORBA Members (Listings Only)

For Non-ORBA members, please send us any update requests to your listing via the form above.

ORBA Members (Listings, Promos & Jobs)

If you are an ORBA member looking to update your listing on this website, please log in to the Members’ Portal.

Login to members’ portal

91 Tanglin Road #04-04

Tanglin Place Singapore 247918

65 6733 1700

Privacy & Disclaimer

Orchard Road Business Association’s Data Protection Policy
Updated as at 17 October 2019

Orchard Road Business Association (ORBA) respects your privacy and is committed to protecting your personal data. This Personal Data Privacy Policy sets out the collection, use and disclosure of your Personal Data. “Personal Data” means any data or information, whether true or not, about an individual who can be identified either (a) from that data; or (b) from that data and other information to which ORBA is likely to have access to.

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact our Data Protection Officer at info@orchardroad.org. If you would like to update your marketing preferences or unsubscribe from our newsletter, please contact info@orchardroad.org.

Collection of Information

ORBA may collect, use and disclose the following data about you:

  • • personal data includes, without limitation, an individual’s name; address; telephone numbers; email addresses; date of birth; gender; nationality; marital status; passport number, date and place of issue; personal identification number; driver’s licence number and expiration; photographs and other audio-visual material; employment information; payment information; credit and debit card numbers; marketing preferences; preferred communication methods; and any other types of information that you choose to provide to us or that we may collect about you through your interactions with us and our affiliates, partners and subsidiaries;
  • • when you provide Personal Data by filling in online or hardcopy forms when applying for ORBA’s services or feedback, asking queries, requests and other submissions;
  • • if and when you contact ORBA (i.e. telephone calls, online chat programmes, social media, faxes and emails), we may keep a record of that correspondence;
  • • details of your visits to our website/mobile application including, but not limited to, cookies, location data, weblogs and other communication data, that you access;
  • • if you enter into any contract with ORBA or purchase any products/services from ORBA;
  • • if you participate in an exhibition, seminar, event or workshop organised by ORBA or where ORBA is a participant;
  • • when you participate in any lucky draws, competitions, events and workshops held by or administered by ORBA; and
  • • when Personal Data is exchanged during an accident or incident reporting.

We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.

Use of Personal Data collected

ORBA may use your personal data for any purpose not prohibited by applicable law. This includes, but is not limited to, the following purposes:

  • • to verify your identity where necessary;
  • • to manage the user account that you may have set up with us;
  • • to communicate with you and to process and respond to your questions/ comments and/or feedback;
  • • to provide our services to you;
  • • to process and review any applications that you may submit to us;
  • • to process relevant payments and transactions in connection with your participation in our programs and utilisation of our services;
  • • to contact you regarding any industry engagements which may be of interest to you​;
  • • to inform you of and invite you to upcoming ORBA events;
  • • to keep you updated on the latest developments at ORBA;
  • • to conduct research, analysis and development activities (including but not limited to data analytics/ surveys) for management reporting and generation of customised reports;
  • • to process and evaluate any job applications that you may send to us;
  • • to carry out due diligence or other screening activities including security and background checks;
  • • to perform or carry out ORBA’s obligations arising from any contracts entered into between you and us;
  • • to enable ORBA’s subcontractors, third-party agents and service providers, to fulfil obligations/services as stipulated in your contract with ORBA;
  • • to improve ORBA’s customer service through your feedback;
  • • to facilitate data analysis and business planning purposes;
  • • for government, audit and other regulatory purposes;
  • • for accident and insurance reporting and assessment purposes (including SCDF and SPF reporting, if required);
  • • for organisation or administration of lucky draws, competitions, events and workshops and administration and distribution of prizes to prize winners;
  • • for security, safety surveillance and monitoring purposes;
  • • for internal reporting and/or accounting purposes; and
  • • purposes incidental to each or all of the above.

You have the right to withdraw consent at any time, and you can do so by contacting info@orchardroad.org.

Consent for the Collection and Use of your Personal Data

You consent to the collection, use and disclosure of your Personal Data for the purposes mentioned above and agree to be bound by the obligations it imposes on you when you accept this Privacy Policy. You accept this Privacy Policy when you continue to browse on our organisation’s website or if you continue to engage with ORBA for any of the abovementioned purposes.

In this regard, please note that it is on your part to ensure that all personal data submitted to us is complete, accurate, true and correct at the time of submission. Failure on your part to do so may result in our inability to provide you with the products and services you have requested.

Please note that if you do not consent to any of the above business purposes, ORBA may also be unable to meet the purposes for which the information was collected.

Sharing of Personal Data

ORBA may disclose your Personal Data if necessary, and if stipulated in our contract or agreement with you.

On occasion, ORBA may use third-party agents, service providers to assist us in the use of your Personal Data as outlined under “Use of Personal Data collected”.  You consent to such use of your Personal Data by continuing to browse on our organisation’s website or if you continue to engage with ORBA for any of the abovementioned purposes.

ORBA will not transfer Personal Data within or outside Singapore unless it is ensured that the Personal Data will be accorded a level of protection which is comparable to the protection under the PDPA.

Retention of Personal Data

ORBA will cease to retain Personal Data, as soon as it is reasonable to assume that the purpose for collection of such personal data is no longer being served by such retention, and such retention is no longer necessary for legal or business purposes.

Cookies and Other Website Functionalities

We may automatically collect or analyse the following information about you in connection with your visit(s) to our website:

  • • technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • • information about your visit, including the full Uniform Resource Locators (URL) visited; date and time of visit; products or services you viewed or searched for; page response times; download errors; length of visits to certain pages; page-interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Note that our cookies do not have an expiration date and do not collect personally identifiable information. You may disable the use of cookies by selecting the appropriate settings on your browser. This may, however, result in you being unable to experience the full functionality of the websites.

Access to and Correction of your Personal Data

If you wish to access or correct any of your personal data, please contact our Data Protection Officer at info@orchardroad.org. For a request to access or correct your personal data, once we have sufficient information from you to deal with the request, we will seek to respond to your access or correction request within 30 days. Where we are unable to respond to you within the said 30 days, we will notify you of the soonest possible time within which we can provide you with the information requested. Your email should identify yourself and state which Personal Data and information about its use and/or disclosure is requested.

Withdrawal of Consent

If you do not want your personal data to be collected, used, and/or disclosed by us in the manner mentioned above, you may withdraw your consent by writing to our Data Protection Officer at info@orchardroad.org. Please note that we may not be able to continue to provide you with certain services if you choose to withdraw your consent.

Data Security

We take reasonable care and have implemented technical, administrative, procedural and other measures to protect your personal data from unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction or accidental loss. However, we cannot assume responsibility for any unauthorised use of your personal data by third parties which are wholly attributable to factors beyond our control.

Links to Third-Party Websites from ORBA’s Website

Our websites may contain links to other external websites, such as our business partners. We are not responsible for the privacy policies and practices of these websites taken care of by third parties. We strongly encourage you to check the privacy policy of each website that you visit. Some of these third-party websites may have our logo or trademark acknowledged on their website. However, these websites are not operated and maintained by us. Please contact the owner of the respective websites should you have any questions on their privacy policies.

Changes to Policy

We may update this Policy from time to time without prior notice by posting a new version on this website. You should check this page regularly to ensure that you are familiar with any changes.

Your continued use of our website or mobile application and continued dealings with us for the provision of our products and services, after any changes to this Policy has been made, constitutes your acceptance to such changes.

​Contact Us

If you have any questions concerning how we handle your personal data, please contact our Data Protection Officer at info@orchardroad.org

ORBA reserves the right to change this Policy with or without notice from time to time.

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