ORCHARD ROAD BUSINESS ASSOCIATION: About ORBA > Who are we
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Who are we
Since 1998, Orchard Road Business Association (ORBA) has represented the interests and welfare of businesses along Orchard Road. Through the creation of activities, business development, promotion and marketing, ORBA preserves, promotes, improves and facilitates businesses on Orchard Road. ORBA also organises memorable events for visitors and tourists to Orchard Road, such as the Christmas Light-Up @ Orchard, Fashion Steps Out @ Orchard and Rev-Up @ Orchard. The Christmas Light-Up @ Orchard is an annual signature event that heralds the start of the festive season here in Singapore, which many look forward to as an unforgettable experience.
Membership in ORBA is open to Orchard Road stakeholders, as well as non-stakeholders who have an affiliation to lifestyle business along Orchard Road. There are currently more than 60 members in the Association, including the owners and management of shopping malls, departmental stores, leading retailers, hotels and restaurants.
ORBA operates under the auspices of the Singapore Tourism Board (STB) with its administration entrusted to an Executive Committee (EXCO) comprising some of Orchard Road’s key stakeholders. The EXCO is headed by Mrs Sng Ngoi May, Executive Director of Orchard 290 Ltd (Owner and Manager of Paragon Shopping Centre) as Chairman.
We initiate change with the aim to continually excite people with exceptional experiences, be it for tourists, regular shoppers, retailers or building owners.
The Association aims to:
- Study and improve the business environment of Orchard Road, through the creation of activities, business development, promotion and marketing.
- Facilitate new business collaborations and/or alliances between both stakeholders and non-stakeholders.
- Assist with Orchard Road’s development, activities, and other public issues.
- Promote the welfare of businesses on Orchard Road.
- Represent members and deal with matters concerning the Association.
Click here to download our Membership Kit.
What is it
Place Management is an approach for getting all stakeholders within an area / precinct to work together to enhance the way people in the area work, live, stay, shop, play and dine. Hence, we want to enhance this collaborative effort dedicated to making sure that Orchard Road:
- Is attractive & well-kept;
- Is marketed effectively to the outside world;
- Is providing something more than shopping to attract visitors; and
- Continues to be a top destination for tourists and locals alike.
Orchard Fashion Runway: What better way is there to pay homage to the hottest trends of the season ...
Raffles Design Institute for Fashion Prints. A Trunk Show: Samsung Fashion Steps Out 2013 gets louder and more vibrant this year with an outdoor ...
The all new Orchard Road mobile app - @Orchard: Get the best of every trip to the world's top shopping destination with the first-ever ...
FSO Opening VIP Party: Samsung Fashion Steps Out 2013 kicked off with a big party at Paragon on 28 ...
Christmas on A Great Street: Spend your Christmas on our Great Street, and enjoy the joys of the season.
Post Ceremony Concert '12: The talented performers from Tanglin-Cairnhill Grassroots Organisations entertained and wowed crowds after the Light-Up Ceremony ...
