Get involved

We’re interested in understanding challenges and sentiments that you face as a stakeholder on Orchard Road so that we can better address them. We have A Great Street. Help us to make it better.

Click here to find out more about ORBA and what we do, and if you’d like, download our membership kit and send your application to info@orchardroad.org!

About the Study

The Orchard Road Place Management Consultancy Study will take place from November 2011 – June 2012, and will involve a series of engagement programmes with public and private sector stakeholders. The information obtained about the current business landscape such as challenges and sentiments will then be used in a recommendation report.

The study has been structured to include participation by Orchard Road’s key stakeholders. Business owners and stakeholders living and working within the precinct are strongly encouraged to participate.

This initiative is in yours, and your businesses’ interests, as its success depends on the effective management and promotion of Orchard Road.

What is it

Place Management is an approach for getting all stakeholders within an area / precinct to work together to enhance the way people in the area work, live, stay, shop, play and dine. Hence, we want to enhance this collaborative effort dedicated to making sure that Orchard Road:

  • Is attractive & well-kept;
  • Is marketed effectively to the outside world;
  • Is providing something more than shopping to attract visitors; and
  • Continues to be a top destination for tourists and locals alike.