Since its humble beginnings’ decades ago, the Christmas Light-up has been a signature event along Orchard Road. Hitachi took over as main sponsor of the Christmas Light-up in 1991. Over the past 28 years, it has been an incredible journey bringing the festive cheer to life. And while many things have changed over those decades, one thing remains constant – Hitachi’s commitment to contribute to the Singapore community.
This year, celebrate Christmas on A Great Street together with Hitachi as we welcome Disney as STB and ORBA’s new partner in the Orchard Road Christmas Light-up 2018! Themed “Disney Magical Moments”, this year’s lights promise to dazzle as we feature some of the most iconic Disney characters along Asia’s most famous shopping street.
Hitachi’s sponsorship of the Orchard Road Christmas Light-up is tied to a yearly charity donation to Community Chest. To date, Hitachi’s yearly donation to Community Chest has helped over 80 charity organisations across various sectors in Singapore. As corporate social responsibility is one of the cornerstones of Hitachi’s reputation globally, the conglomerate hopes to reaffirm its support to Singapore by giving back to the local community.
Since its successful inception in 2017 at Orchard Road’s very first Christmas Village, Hitachi Plays Santa will return for the second consecutive year on 7 December 2018 to bring joy to selected service users. Organised by ORBA and working with The Food Bank Singapore and their service users this time, Hitachi hopes to extend a helping hand to the Singapore community. As part of Hitachi’s CSR programme for its staff, each family can look forward to receiving a food bundle, courtesy of donations raised by Hitachi staff volunteers.
Additionally, service users will experience amusement rides at The Great Christmas Village, make a wish at the Hitachi Santa House, and take family portraits at the photo booth! There will be stage performances, art and craft corners and more! Hitachi is looking forward to spending a joyful afternoon with these families and celebrating Christmas together!
Watch what took place last year when we played Santa!
Look out for micro games and photo contests on Hitachi’s Facebook page this Christmas. Watch this space for more fun and stand a chance to win attractive prizes*!
Hitachi Asia Ltd., a subsidiary of Hitachi, Ltd., is headquartered in Singapore. With offices across seven Asean countries — Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam — the company is focused on its Social Innovation Business to answer society's challenges. Hitachi Asia and its subsidiary companies offer a broad range of information & telecommunication systems, power systems, social infrastructure & industrial systems, electronic systems and equipment, construction machinery, high functional materials and components, automotive systems, home appliances and others. For more information on Hitachi Asia, please visit the company’s website at https://www.hitachi.com.sg.
*Terms and Conditions apply.