Belif, a herbal cosmetic brand that is true to its ingredients, efficacy and value. A new herbal skincare brand that took Korea by storm, belif products are free from mineral oil, synthetic preservatives, synthetic dyes, synthetic fragrances and animal origin ingredients.

Belif was derived from the word, ‘believe’, to embody the brand’s pursuit of the ultimate truth for your skin. Sharing the same pronunciation as ‘belief’, belif represents ‘trust’ and ‘commitment’ to deliver the highest quality in ‘ingredients’, ‘formulation’, ‘safety’ and ‘benefits’ for customers. belif was conceived from the herbal recipes and philosophy of Duncan Napier, a respected botanist and herbalist who opened the first herbal shop and clinic in Edinburgh, Scotland, U.K. in 1860.

He discovered the wonders of herbs and was inspired by their superb efficacy in treating the mind and body. Applying Napiers’ 150 years of traditional herbal extraction and processing methods to its cosmetic products, belif labels our ingredients truthfully just as they are.