From our humble beginnings of 2 fun-loving university project mates setting up stalls in bazaars around Singapore during our free time selling plush toys, and quirky and cute gifts items, Bubblegum has officially opened its first retail outlet in Orchard Central in June 2011 and relocated to a bigger store in Orchard Central a year later. We have since expanded our product range through partnerships to fashion items like t-shirts and bag packs that are trendy and fun. Our focus is to bring fun products to our customers, bringing new surprises on a regular basis to the young and the young at heart. Our tagline “Everyday Surprises” is derived from our mission to bring people surprises every day, whether you are buying something for yourself or a gift for your love ones.

Bubblegum believes in providing a happy shopping experience to customers with the selection of plush toys, gifts and trendy fashion products priced to offer best value for money. We are constantly searching for new, interesting and fun products around the world, and currently we import our products from countries like Hong Kong, Japan, Thailand and USA. We also support local products and have sold items by brands from Singapore. We have not forgotten our roots setting up stalls at bazaars, thus we have continued our pricing strategy of providing value for money products that all can enjoy. This allows us to constantly change our products, bringing in trendy and up-to-date products.

We try our best to grow by constantly reinventing ourselves and bringing in new products that value-add and bring some cheer into the lives of our lovely customers and that of their loved ones. However, as much as we would like to, we do not sell bubblegum as there are scandalously banned in Singapore.