Founded as a romantic expression of Victor Koh’s imaginative palette in tea making. His unique creations are culmination of sight, smells and flavours of regional culture, cuisine and community; resulting in tea blends that rekindles a memory or emotion, from just a sip from the cup.

The brand name celebrates the suffix-ette, which transforms words into diminutive meaning, to represent the ideals behind the company, to be a boutique producer of gourmet tea blends that are excellent in taste and much more personal.

Combining heritage and tradition of tea with a modern and clean design, we also aim to make tea cool and relevant again, especially to the younger generation.