The Yamano Way
Founder Aiko Yamano started her beauty business in 1925 when she was 15 years old. For 80 years, the Yamano way has translated R&D natural products, experience and time tested hands techniques into healthy and revitalized, beautiful skin. Yamano believes that our skin has a turnover rate of 28 days, therefore Yamano aims to strengthen the skin by increasing blood circulation, improving skin metabolism and enforces natural skin rejuvenation hence aiding our skin’s own natural revitalizing power. Today, you can find more than 3,000 beauty salon outlets from the Yamano Group in Japan alone.
Having studied the benefits of mud baths in Germany, Aiko Yamano discovered very beneficial properties of mud that could enhance the skin’s natural beauty – a higher absorption rate and cleansing power compared to other resources. Aiko Yamano then decided to incorporate it into her facial treatments, resulting in Yamano’s highly sought-after Doronko clay treatment, a facial cleansing formula which removes dirt and impurities from the deep recesses of the skin, and also encourages healing.
Mikio Yamano, the grandson of Aiko Yamano, went in search of natural materials that had cleansing and skin restoration properties in Russia. He found them in the mysterious Kohaku, a precious amber stone that originates from the fossilized tree resin of primeval pine trees about 50 million years ago. Widely known for its medicinal properties, amber has been used since ancient times to treat various diseases. Since then, Kohaku has been a prime ingredient in the production of their beauty line of products. The Kohaku can only be found in Yamano’s line of products, since they alone hold exclusive rights to extract and develop this raw resource.
Despite the advent and popularity of facial equipment, lotions with special chemicals and state-of-the-art technology, Yamano’s traditional, time-tested Japanese treatments and techniques have not only managed to endure the test of time, they have also become incredibly popular. We were told by Face + manger Jasmine, that Yamano rarely does any advertising of their products and services, relying instead, mostly on word-of-mouth promotion by their clients. Indeed, Aiko Yamano’s treatments have spoken for themselves.
A note of caution, if you are considering walking into the store to try out their facial treatments, the appointment slots in Orchard Central are almost always fully booked, so make sure you give them a ring first!