Pure – not minimalist – would have been the perfect word to describe fashion brand Jil Sander. Conceived as a niche luxury house with a well-honed singular vision by its founder in 1968, the German label applies a consistent, almost Mies-ian approach, to fashion: The clothes may look deceptively simple and utilitarian, but upon closer inspection, each piece reveals master craftsmanship with a monastic rigour to detail. (Less is definitely more for Jil Sander.) Some critics have even compared a Jil Sander design to a treatise on form and function with a feminine softness to it. Whether it’s a crisp white Sea Island cotton shirt, an elegant cashmere coat with no obvious ornamental embellishments or an impeccably tailored trouser suit, the cuts, designs and proportions never fail to flatter. Which is why, season after season, there’s always been a cult and loyal following – the rich and the refined – to this fashion house. Currently helmed by Belgian wunderkind Raf Simons, fans of the label are drawn to its quietly idiosyncratic and directional but beautiful designs. The brand also rolls out menswear, fragrance as well as eyewear lines.