It’s a well-known fact that women – and men, for that matter – love, or shall we say, madly love Lanvin. Helmed by Alber Elbaz, currently one of the most influential forces in the fashion firmament, Lanvin designs super chic, ferociously hip and profoundly modern clothes that instantly prompt purchases because of their sheer desirability. (Grosgrain trim, toga drape-dresses, leopard print mania and synthetic fabrics, Albaz, who took over the house in 2001, almost single-handedly made them the rage, the dernier cri in fashion.) But don’t dismiss these as mere trend-setting looks; a Lanvin number is not only a triumph in design, reflecting Albaz’s talent for simplicity of forms and creative silhouettes, it’s also a study in technical brilliance. And if Lanvin’s creations have a timeless and cross-generational appeal – it’s no coincidence that the house logo is that of a mother and her daughter – even as hemlines, necklines and waistlines rose and fell, season after season, it’s because of Albaz’s passionate devotion to his craft. In an interview with The Independent (UK), he said his vocation was dressing women to perfection. “I remember a woman telling me that every time she wore a Lanvin dress, men wanted to sleep with her,” he had said. And the fairer sex has since returned the compliment many times over. Designed by Lucas Ossendrijver, Lanvin also offers a critically acclaimed and influential menswear line.