Invented in 1873 by Levi Strauss & Co., Levi’s® jeans have captured the imagination and loyalty of generations of diverse individuals through more than 150 years of innovation. Levi’s® offers the widest range of great-fitting jeans, and are the most widely recognized and often-imitated products in the history of apparel. Besides, the brand also offers casual wear and related accessories for men, women and children.