Lucy Choi London marks the start of the next generation of luxury footwear. Thanks to Lucy’s family shoe dynasty and inspired by Uncle Jimmy Choo and sister Sandra Choi, this new label benefits from the founders knowledge and almost 30 years of working in the luxury shoe industry. The brand has combined this unique heritage, set of fashion credentials and design expertise into the launch of an innovative shoe label for every occasion.
From red carpet glamour to chilling out on the beach in St Tropez the brand caters for all tastes and attitudes, hence the name of the debut collection – Rock ‘n’ Royal. The brand seeks to fuse and distill the best from the high end boutiques and luxury shoe markets into a ‘one stop shop’ to the consumer at an affordable price point, without compromising on craftsmanship, comfort and desirability.