Paul Smith

If Paul Smith were a book, he would have been Lewis Caroll’s seminal Alice in Wonderland: Playfully fun, mildly surreal, flamboyantly eccentric – or simply plain British. Sir Paul and his designs – from apparel to accessories and other non-fashion related merchandise such as books, notebooks, cups and other interesting paraphernalia – never fail to elicit a smile. But don’t let that conservative suit with multi-coloured lining or that blouse with the psychedelic print fool you; they aren’t pure frivolity. Every Paul Smith design is backed by accomplished tailoring steeped in tradition. Which means to say that the British label is one quintessential English brand. (Even the store interior resembles an old-school boutique frequented by distinguished Englishmen and their missus.) Classics with a twist: Paul Smith invented that.