A forerunner in fashion and an extremely innovative luxury good label, Prada was established by Mario Prada, who opened the company’s first boutique in 1913 in Milan’s prestigious Galleria Vittorio Emanuele II shopping arcade. The legendary Galleria boutique still displays the most elegantly crafted bags, trunks, leather accessories and cosmetic cases of the highest quality. Since the end of the seventies, the partnership of the twin talents – Miuccia Prada providing the creative direction and Patrizio Bertelli the visionary entrepreneurial leadership – launched a new era for Prada.Tradition and innovation; elegance and functionality; engagement in fashion and beyond. Prada neither rejects its heritage nor fears bold adventure. A modern brand that is more than just a brand, Prada continues to exert its originality in a dynamic way.