When Jesse Shwayder founded Samsonite in 1910, early travel was reserved for only an exclusive few, those who had the means to see the world. Given this exclusiveness, travel was a high quality experience from the transportation, to the attention to service, to even the accessories used to carry one’s belongings. As one of the original brands in travel, Samsonite has continued to leverage its craftsmanship and heritage as an innovator, to create unique solutions for the sophisticated traveller. By identifying trends and interpreting travellers’ needs, Samsonite continues to infuse innovation and new ideas into travel re-igniting the sophisticated and special experience of the past. Today, Samsonite continues to lead the luggage category with those same core principles, further expanding Shwayder’s vision globally with design and innovation into product categories and consumer targets. Samsonite’s tagline – “Life’s a Journey” – embodies the brand’s transformation and future, symbolising the role Samsonite has in the multi-faceted lives of travellers.