Pop Up Spaces – Orchard Road

What is this initiative?

Orchard Road Business Association (ORBA) has taken over the curation and management of Urban Green Rooms (UGRs) (pop-up spaces) along Orchard Road pedestrian mall from 1 Apr 2019.

This is a one-year trial to attract experiential concepts to enliven the event spaces along the pedestrian mall on Orchard Road.

All events applications are managed by ORBA, without the need for Event Organisers (EOs) to apply to Singapore Land Authority (SLA), making the application process more seamless for EOs.

Aim

ORBA has taken on the curation of UGRs to bring in experiential concepts best suited for Orchard Road, so as to enliven event spaces along the pedestrian mall and complement existing offerings.

With ORBA’s role as curator, agencies have relaxed the existing guidelines to allow for commercial activities beyond the festive periods.

This is to augment activities within the malls, create unique visitor experiences and enhance street vibrancy along the pedestrian mall by offering a differentiated experience. Activities could range from retail and food and beverage pop-ups, to arts and entertainment events.

To find out more, please download the information
deck and the submission requirements below:

DOWNLOAD

For submission of application & event proposal or for more information,
please email info@orchardroad.org.


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