Place Management is an approach for getting all stakeholders within an area / precinct to work together to enhance the way people in the area work, live, stay, shop, play and dine. Hence, we want to enhance this collaborative effort dedicated to making sure that Orchard Road:
- Is attractive & well-kept;
- Is marketed effectively to the outside world;
- Is providing something more than shopping to attract visitors; and
- Continues to be a top destination for tourists and locals alike.