POP-UP SPACES

Orchard Road Business Association (ORBA) is responsible for the curation and management of Urban Green Rooms (UGRs) / Pop-up Spaces along the Orchard Road pedestrian mall since 1 April 2019.

The aim is to bring in experiential concepts best suited for Orchard Road, so as to enliven event spaces along the pedestrian mall and complement existing offerings.

With ORBA’s role as curator, agencies have relaxed the existing guidelines to allow for commercial activities beyond the festive periods. This is to augment activities within the malls, create unique visitor experiences and enhance street vibrancy along the pedestrian mall by offering a differentiated experience. Activities could range from retail and food and beverage pop-ups, to arts and entertainment events.

To find out more, please click here to download the information deck and the submission requirements.

Orchard Road Business Association’s Data Protection Policy
Updated as at July 2023

Orchard Road Business Association (ORBA) respects your privacy and is committed to protecting your personal data. This Personal Data Privacy Policy sets out the collection, use and disclosure of your Personal Data. “Personal Data” means any data or information, whether true or not, about an individual who can be identified either (a) from that data; or (b) from that data and other information to which ORBA is likely to have access to.

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact our Data Protection Officer at info@orchardroad.org. If you would like to update your marketing preferences or unsubscribe from our newsletter, please contact info@orchardroad.org.

Collection of Information

ORBA may collect, use and disclose the following data about you:

• • personal data includes, without limitation, an individual’s name; address; telephone numbers; email addresses; date of birth; gender; nationality; marital status; passport number, date and place of issue; personal identification number; driver’s licence number and expiration; photographs and other audio-visual material; employment information; payment information; credit and debit card numbers; marketing preferences; preferred communication methods; and any other types of information that you choose to provide to us or that we may collect about you through your interactions with us and our affiliates, partners and subsidiaries;
• • when you provide Personal Data by filling in online or hardcopy forms when applying for ORBA’s services or feedback, asking queries, requests and other submissions;
• • if and when you contact ORBA (i.e. telephone calls, online chat programmes, social media, faxes and emails), we may keep a record of that correspondence;
• • details of your visits to our website/mobile application including, but not limited to, cookies, location data, weblogs and other communication data, that you access;
• • if you enter into any contract with ORBA or purchase any products/services from ORBA;
• • if you participate in an exhibition, seminar, event or workshop organised by ORBA or where ORBA is a participant;
• • when you participate in any lucky draws, competitions, events and workshops held by or administered by ORBA; and
• • when Personal Data is exchanged during an accident or incident reporting.

We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.

Use of Personal Data collected

ORBA may use your personal data for any purpose not prohibited by applicable law. This includes, but is not limited to, the following purposes:

• • to verify your identity where necessary;
• • to manage the user account that you may have set up with us;
• • to communicate with you and to process and respond to your questions/ comments and/or feedback;
• • to provide our services to you;
• • to process and review any applications that you may submit to us;
• • to process relevant payments and transactions in connection with your participation in our programs and utilisation of our services;
• • to contact you regarding any industry engagements which may be of interest to you​;
• • to inform you of and invite you to upcoming ORBA events;
• • to keep you updated on the latest developments at ORBA;
• • to conduct research, analysis and development activities (including but not limited to data analytics/ surveys) for management reporting and generation of customised reports;
• • to process and evaluate any job applications that you may send to us;
• • to carry out due diligence or other screening activities including security and background checks;
• • to perform or carry out ORBA’s obligations arising from any contracts entered into between you and us;
• • to enable ORBA’s subcontractors, third-party agents and service providers, to fulfil obligations/services as stipulated in your contract with ORBA;
• • to improve ORBA’s customer service through your feedback;
• • to facilitate data analysis and business planning purposes;
• • for government, audit and other regulatory purposes;
• • for accident and insurance reporting and assessment purposes (including SCDF and SPF reporting, if required);
• • for organisation or administration of lucky draws, competitions, events and workshops and administration and distribution of prizes to prize winners;
• • for security, safety surveillance and monitoring purposes;
• • for internal reporting and/or accounting purposes; and
• • purposes incidental to each or all of the above.

You have the right to withdraw consent at any time, and you can do so by contacting info@orchardroad.org.

Consent for the Collection and Use of your Personal Data

You consent to the collection, use and disclosure of your Personal Data for the purposes mentioned above and agree to be bound by the obligations it imposes on you when you accept this Privacy Policy. You accept this Privacy Policy when you continue to browse on our organisation’s website or if you continue to engage with ORBA for any of the abovementioned purposes.

In this regard, please note that it is on your part to ensure that all personal data submitted to us is complete, accurate, true and correct at the time of submission. Failure on your part to do so may result in our inability to provide you with the products and services you have requested.

Please note that if you do not consent to any of the above business purposes, ORBA may also be unable to meet the purposes for which the information was collected.

Sharing of Personal Data

ORBA may disclose your Personal Data if necessary, and if stipulated in our contract or agreement with you.

On occasion, ORBA may use third-party agents, service providers to assist us in the use of your Personal Data as outlined under “Use of Personal Data collected”.  You consent to such use of your Personal Data by continuing to browse on our organisation’s website or if you continue to engage with ORBA for any of the abovementioned purposes.

ORBA will not transfer Personal Data within or outside Singapore unless it is ensured that the Personal Data will be accorded a level of protection which is comparable to the protection under the PDPA.

Retention of Personal Data

ORBA will cease to retain Personal Data, as soon as it is reasonable to assume that the purpose for collection of such personal data is no longer being served by such retention, and such retention is no longer necessary for legal or business purposes.

Cookies and Other Website Functionalities

We may automatically collect or analyse the following information about you in connection with your visit(s) to our website:

• • technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
• • information about your visit, including the full Uniform Resource Locators (URL) visited; date and time of visit; products or services you viewed or searched for; page response times; download errors; length of visits to certain pages; page-interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Note that our cookies do not have an expiration date and do not collect personally identifiable information. You may disable the use of cookies by selecting the appropriate settings on your browser. This may, however, result in you being unable to experience the full functionality of the websites.

Access to and Correction of your Personal Data

If you wish to access or correct any of your personal data, please contact our Data Protection Officer at info@orchardroad.org. For a request to access or correct your personal data, once we have sufficient information from you to deal with the request, we will seek to respond to your access or correction request within 30 days. Where we are unable to respond to you within the said 30 days, we will notify you of the soonest possible time within which we can provide you with the information requested. Your email should identify yourself and state which Personal Data and information about its use and/or disclosure is requested.

Withdrawal of Consent

If you do not want your personal data to be collected, used, and/or disclosed by us in the manner mentioned above, you may withdraw your consent by writing to our Data Protection Officer at info@orchardroad.org. Please note that we may not be able to continue to provide you with certain services if you choose to withdraw your consent.

Data Security

We take reasonable care and have implemented technical, administrative, procedural and other measures to protect your personal data from unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction or accidental loss. However, we cannot assume responsibility for any unauthorised use of your personal data by third parties which are wholly attributable to factors beyond our control.

Links to Third-Party Websites from ORBA’s Website

Our websites may contain links to other external websites, such as our business partners. We are not responsible for the privacy policies and practices of these websites taken care of by third parties. We strongly encourage you to check the privacy policy of each website that you visit. Some of these third-party websites may have our logo or trademark acknowledged on their website. However, these websites are not operated and maintained by us. Please contact the owner of the respective websites should you have any questions on their privacy policies.

Changes to Policy

We may update this Policy from time to time without prior notice by posting a new version on this website. You should check this page regularly to ensure that you are familiar with any changes.

Your continued use of our website or mobile application and continued dealings with us for the provision of our products and services, after any changes to this Policy has been made, constitutes your acceptance to such changes.

​Contact Us

If you have any questions concerning how we handle your personal data, please contact our Data Protection Officer at info@orchardroad.org

ORBA reserves the right to change this Policy with or without notice from time to time.